If you only took one thing away from Brett Burgess sales course it was well worth the investment our company made for both the directors to attend. Brett showed us in a simple and effective way how their sales concept works.
Brett shows you the power of needs based selling by making you aware that if you unearth your client's needs or problems, exploring this problem by using problem questions, monetizing the effect of the problem to your client's bottom line and then and only then, offer the most appropriate product/service you have to offer, the chances of making the sale is almost guaranteed because you have taken the time to understand your client's immediate problem.
Most of us have been in sales roles most of our working lives directly or indirectly but Brett's approach has never been highlighted by any other professional development company we have dealt with in the last twenty years. It's simple, effective and it works.
What does all this mean for our company? We have been able to take this understanding to the market, and have incorporated this approach as part of our company culture throughout our company from the customer service people to the dispatchers through to the directors and of course the front line sales person.
Sales revenue has been consistently growing month on month for the last 12 months.
I highly recommend Brett's Sales Impact course, and suggest company managers, sales managers, and directors invest in this before your competitor does!