It’s an age old adage that never seems to be shaken off. The idea of the ‘gift of the gab’ salesperson. It conjures up images of the sleazy car salesman with a polyester suit, and slick back hair who applies pressure and coercion in order to get his next commission cheque.
Fortunately for us in these days this is pretty much just a myth. The truth of the matter is that the dynamics of sales have changed greatly in the past 20 years with the advent of needs based selling. In his book “To Sell is Human”, Daniel Pink tells us that “the correlation between extroversion and sales performance, which is how many times you make the cash register ring, is almost zero”.
So, if sales is not just about being the big extroverted gift of the gab personality, what factors make the best salespeople in 2015?
When you are meeting with a client, consider what type of personality they may have, are they extroverted and want to talk a lot or are they introverted and more interested in the finer points of what you have to offer. If you can adjust your personality style to the situation you will have a much better chance of closing the sale. In Pink’s book he notes that the average wage for an adaptable salesperson is $208 per hour – almost double that of the average introvert or extrovert personality.
Always add value
Whether it is a client or a colleague, always aim to help. If you are constantly adding value to those around you, you will be more satisfied in your role for one, but you may find that it will come back to you in spades. Even if that buyer doesn’t say yes to you straight away, you have at least enlightened them to a problem they may be having and they were previously unaware of. Share a referral with a colleague or give them some timely advice and this will only be to your advantage.
Have a process
Do you know why Toyota is the most successful car manufacturer in the world? Process. The Japanese have a very process driven culture and this is what allowed them to overcome Ford
and GM in the race to the top. It is the same in sales, when you have a process, or a blueprint to follow, you are taking out a percentage of the risk that comes from being unprepared for an
interview. What if you missed that crucial question that would have got you over the line? Have a process that works for you and stick to it.
And by that I don’t mean your physical body! Whatever you are selling, you must always sell yourself first. How many times have you heard of that great salesperson that works for an unreliable company and takes all their best clients with them when they leave? It has to be about selling yourself first, build that trust, then comes your product/service and finally price. People buy the value you deliver, the peace of mind they get from dealing with a reliable salesperson who will look after them through the whole process.
“You can have everything you want in life if you help enough other people get what they want”