I bet if you ask any salesperson what their biggest challenge was when they started out, they will most likely say ‘the fear of rejection’.

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That old saying again, what gets measured gets managed. It is worth repeating as it always rings true in business, especially when it comes to sales.

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In Herman Melville’s eponymous 1851 novel “Moby Dick” the crew of the Pequod seek out the mysterious and legendary white whale Moby Dick.

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